KKN Gurugram Desk | A new wave of political and cultural controversy has erupted in India as Bollywood’s biggest stars—Aamir Khan, Salman Khan, and Shah Rukh Khan—are being called out for their silence on the ongoing India-Pakistan tensions. The #BoycottBollywood trend has gained significant traction on social media, particularly on the platform X (formerly Twitter), with netizens voicing their anger over the perceived lack of support from these stars regarding India’s stance on Pakistan. The situation has escalated further due to the release of a new trailer for Aamir Khan’s upcoming film, Sitaare Zameen Par, which has become the focal point of this growing backlash.

This article explores the rise of the Bollywood boycott trend, its origins, the political context surrounding the situation, and the reactions of celebrities involved.

Why is Bollywood Facing Boycott Calls?

The boycott trend against Bollywood has gained momentum in recent days, especially targeting the three Khans of Bollywood: Aamir Khan, Shah Rukh Khan, and Salman Khan. The reason behind this movement lies in the Khans’ silence on the India-Pakistan conflict. The nation has been facing heightened tensions with Pakistan, particularly after various incidents, and Bollywood’s silence on the matter has sparked outrage among netizens.

The issue began to gain more attention after Aamir Khan’s film Sitaare Zameen Par was promoted with the release of its trailer. While the film was intended to focus on social issues and deliver an emotional message, the timing of its release amid the ongoing political situation led to significant backlash. Bollywood’s biggest stars, especially Aamir Khan, Shah Rukh Khan, and Salman Khan, have been criticized for not speaking up on the India-Pakistan conflict.

The Viral Video on X: Criticism from a Muslim User

A pivotal moment in the growing boycott trend came when a viral video appeared on X. In this video, a Muslim man, wearing a cap and traditional attire, expressed his anger towards Bollywood’s silence on the matter. The man made it clear that as a Muslim, he didn’t consider himself a traitor like the Bollywood stars, and criticized them for not standing against Pakistan, especially in the face of ongoing terrorist activities in the region. His video went viral, and many users shared it, fueling the growing sentiment of #BoycottBollywood.

The user, who shared the video on X, remarked, “This Muslim brother lashed out at the Khans of Bollywood for not speaking against terrorist Pakistan.” The sentiment expressed by this individual resonates with many others who feel that Bollywood’s biggest names should be more vocal in supporting the Indian government, especially during such a sensitive time.

Public Reactions and Social Media Backlash

The anger surrounding the Bollywood boycott campaign is not limited to social media posts or videos. Numerous users on X have been actively posting about how they feel betrayed by the Khans’ silence. One such post reads, “Aamir Khan’s movie is coming out, and now, during its promotion, he chooses to remain silent on India-Pakistan tensions. This is not the first time he has done this. Do not fall for their false promotions.”

Additionally, many critics have raised concerns about the hypocrisy of Bollywood celebrities who have been actively promoting their work but have remained mute on issues of national importance. Critics argue that Bollywood, which has a massive influence on millions of Indians, should take a stronger stand on national issues such as terrorism and border conflicts, particularly when it involves Pakistan.

Shahrukh Khan and Salman Khan are not spared either. Many fans on X have pointed out how these stars have chosen not to make public statements condemning Pakistan’s actions, further intensifying calls to boycott their films and upcoming projects.

Aamir Khan’s Old Controversy: Ties with Turkey

Aamir Khan, in particular, has been at the center of this controversy due to a previous incident involving his association with Turkey. A video from 2020 resurfaced recently, showing Aamir Khan meeting Emine Erdoğan, the wife of Turkish President Recep Tayyip Erdoğan. This was not the first time Aamir Khan had met with the Turkish First Lady; he had also met with President Erdoğan himself in 2017.

At the time, Turkey had openly supported Pakistan during a period of India-Pakistan tensions. Turkey’s stance on the issue led to widespread condemnation in India, and calls for a boycott of Turkish goods became prevalent in the country. Aamir Khan’s association with the Turkish leadership, particularly his visits, has led to backlash, as many believe that his actions did not reflect India’s national interests. With the ongoing tensions, Aamir’s involvement with a country that supports Pakistan has only added fuel to the fire, with critics accusing him of being insensitive to India’s national security concerns.

The Growing #BoycottBollywood Trend

The trend of boycotting Bollywood is not new, but the recent political climate has certainly amplified it. Over the past few years, Bollywood has faced scrutiny from various sections of the public for perceived political neutrality or, in some cases, allegiance to foreign powers. The recent incident involving Aamir Khan, Salman Khan, and Shah Rukh Khan has reignited the debate about Bollywood’s role in national discourse.

This trend gained significant traction in the wake of recent political developments between India and Pakistan. As tensions escalated between the two neighboring countries, Bollywood’s silence was seen by many as a form of appeasement or indifference. Bollywood’s unwillingness to make bold statements in support of the country’s stance on Pakistan has led to an erosion of trust among certain sections of the public, particularly those who believe that celebrities should use their influence to support national causes.

Why is Bollywood’s Silence So Controversial?

The criticism faced by Bollywood stars stems not only from their silence but also from the perceived lack of patriotism. Bollywood celebrities are among the most influential people in India, with millions of fans across the country and worldwide. Their statements can sway public opinion and spark conversations on important issues.

In times of political crisis or national turmoil, public figures, especially those with the reach of Bollywood celebrities, are often expected to take a stand, either in support of the government’s position or to express solidarity with the people of India. When these stars remain silent or make ambiguous statements, it creates a sense of disconnection between the public and the celebrity culture they idolize.

The growing trend of boycotting Bollywood reflects a broader dissatisfaction with celebrity culture in India. Many people are beginning to demand accountability from their idols, questioning whether their fame and success come at the cost of national interests.

The Influence of Social Media: X and the Viral Campaign

Social media platforms, particularly X, have become the primary battleground for expressing dissatisfaction with Bollywood’s silence on national issues. The hashtag #BoycottBollywood has gained significant traction, with countless users sharing videos, memes, and opinions about Bollywood’s perceived betrayal. The speed at which the boycott trend has spread demonstrates the power of social media in shaping public opinion and bringing attention to issues that might otherwise be overlooked by mainstream media.

Moreover, the video shared by the Muslim individual, which went viral, has further cemented the boycott campaign. People who share similar sentiments have flocked to social media, using their platforms to voice concerns and call for accountability. This viral nature of the campaign is forcing Bollywood to reckon with its public image and its role in national matters.

As the #BoycottBollywood trend continues to gain momentum, it raises important questions about the role of celebrities in shaping public discourse and national identity. While it is essential for celebrities to have the freedom to express their views, the growing trend of boycotting Bollywood suggests that public figures must also recognize their responsibility to address national concerns, especially during times of political turmoil.

For Bollywood, the path forward involves rethinking its approach to national issues and recognizing the expectations that come with their influence. Celebrities like Aamir Khan, Salman Khan, and Shah Rukh Khan will need to decide whether they will engage more actively with national issues or continue to remain neutral, a stance that is increasingly being seen as unacceptable by a growing section of the public.